Choose Your Hard

Choose Your Hard is the podcast that dives deep into the grit, resilience, and raw strength it takes to build a business. Hosted by Travis Jansen, each episode brings you inspiring stories of entrepreneurs who’ve faced the crossroads of challenge and choice—and emerged stronger. From the blood, sweat, and tears of startup life to the breakthroughs that redefine success, we’re here to show you that every path is hard, but you get to choose your hard.

Tune in weekly to ignite your entrepreneurial fire with real-world insights, unfiltered conversations, and actionable lessons to fuel your journey. Whether you’re just starting out or scaling your empire, this is your roadmap to thriving in the face of adversity. The question is: which hard will you choose?

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Choose Your Hard

5 Pillars In Business

September 17, 2025 • Travis Jansen

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What if your business had a rock-solid foundation, one built to last through every challenge?

In this episode of Choose Your Hard, host Travis Jansen breaks down the 5 Pillars of Business, inspired by Tommy Mello’s book Elevation. Drawing from both the book and his own journey scaling Jansen Shutters & Specialties from zero to $5 million, Travis shares the hard-earned lessons every entrepreneur needs to hear.

What You’ll Learn in This Episode:

Leadership — what makes a great leader and how to develop that skill.
Culture — building a team environment that drives results.
Marketing — where to prioritize first when scaling your business.
Recruiting — the process behind growing Jansen from scratch.
Systems — how to create structure that keeps your business running strong.

This episode is packed with practical, no-fluff advice for entrepreneurs who want to elevate their business and build something that lasts.

We're proud to be sponsored by Operation StormStrong, the grassroots hurricane response initiative by Jansen Shutters & Specialties. Want to volunteer, donate, or become a community partner? Visit jansenshutters.com/stormstrong

Have a question or want to share your story? DM us on Instagram: @chooseyourhardofficial